Joe Leech, @mrjoe, Joe to his friends is a User Experience Director working for cxpartners in Bristol. He’s been working in UX for 10 years designing and researching with clients like Marriott, theTrainline, eBay and Disney. He’s the author of the ebook “Psychology For Designers”, which is available from PsychologyForDesigners.com for the bargainous sum of £2. Buy it.