Telling good from bad

Nov 2015 40 minutes

Author: Martina Flor

Topics: Typography

Lettering is everywhere! Social media has triggered this boom and has influenced the appearance of many who make a go of lettering professionally. But how to tell good from bad? In my keynote I put together several criteria that can help designers to identify and filter good quality lettering pieces from the stream of typographic pieces out there. The talk will give a broad overview over the art, including defining what is lettering and what is not, what is the difference with type design and will walk you through the working process of a lettering artist including analog and digital tools.

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