Mapping Content to Customer Journeys

Aug 2015 29 minutes

You’ve defined your customer journey, but where does content fit in? What do you need to think about?

In this presentation, we’ll show you how to use customer journeys to identify user-focused content requirements and communicate how content can support a larger user experience. We’ll share our process and examples of how we go about mapping content considerations to customer journeys.

Ready to master some UX skills?

Get tips and tricks directly to your inbox!