Biomimicry in action

Aug 2009 20 minutes

Janine Benyus has a message for inventors: When solving a design problem, look to nature first. There you’ll find inspired designs for making things waterproof, aerodynamic, solar-powered and more. Here she reveals dozens of new products that take their cue from nature with spectacular results.

Ready to master some UX skills?

Get tips and tricks directly to your inbox!