It’s time for a revolution in the designer / client relationship. It’s time to go from a master / servant relationship to a peer / peer relationship. It’s time to change the relationship so that we, as designers, are the experts, providing an expert service and the client perceives us in that way.
How do we change it? Designers need to become the expert in the relationship. Designers also need to be more positive and move away from that negative mentality that ruins so many projects. Negativity can rear its head when we say no to clients but also in the way that we view our clients.
Become the expert!
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