Designing with Details

Mar 2014 34 minutes

The difference between a good product and a great one are its details: the microinteractions that make up the small moments inside and around features.

How do you turn on mute on your phone? How do you know you have a new email message? How can you change a setting? All these little moments, which are typically not on any feature list and often ignored, can change a product from one that is tolerated to one that’s beloved.

This talk provides a new way of thinking about designing digital products: as a series of microinteractions that are essential to bringing personality and delight to applications and devices. We’ll delve into the structure of microinteractions:

  • Triggers
  • Rules
  • Feedback
  • Loops

And also talk about why you should

  • Bring The Data Forward
  • Don’t Start From Zero
  • Use What is Often Overlooked
  • Long Loops.

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