Pamela is in a fascinating pursuit of figuring out the underlying formular of online happiness. It was hooked.
Through an elaborate online study of 8000 people on 300 sites, collecting 1000 diaries, interviewing 500, and socially listening to 50 brands, Pamela Pavliscak dug deep down into how and when we experience happiness when we are online.
She found that we tend to return to those sites we associate with happiness and also recommend them to others. She explained how happiness makes us feel connected, in control, entertained, challenged, informed, smart, inspired, and creative1.
She describes 5 aspects of an experience we must consider as designers to help us create happy user experiences for our users:
For more information, read the fascinating interview with Pamela at the UI-Patterns blog.
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