Amazon is doing a significant test to their add to cart button and the area surrounding it - what Bryan Eisenberg calls the “ready to buy” area. This presentation showcases one of the first major test of this area. In 2008, Bryan chronicled in an ...

Don’t look now, but shopping isn’t what it used to be. A bevy of exciting technologies have shifted power—and are even selling itself—to the customer and to grassroots marketplaces. Just like ecommerce transformed retail, concepts like me-commerce...