User Research is Everyone's Job

Are you a designer who can do research?

Good research and the insights you uncover inspire fresh ways of thinking and get your creative juices flowing. Good research brings clarity to a woolly brief. Audience insight helps sharpen your focus on what’s really important. Experimentation through research and design brings a sense of playfulness and curiosity to your work. Good research helps you do good design.

Emma maintains that becoming a better researcher will help you become a better designer. In her talk, she’ll discuss practical ways of bringing research into every stage of a project lifecycle.