Vitaly Friedman loves beautiful content and doesn’t like to give in easily. Vitaly is writer, speaker, author and editor-in-chief of Smashing Magazine.
As designers, we tend to get distracted by aesthetics of our creations, and often do not pay enough attention to the other, invisible side of our work.
This talk discusses the significance of purpose, substance and context in our design decisi...
Recorded live at
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