Expert 1 talk 1 event 3 topics 16m
Rory Sutherland is the Executive Creative Director of OgilvyOne and Vice-Chairman of Ogilvy Group UK, part of the Ogilvy & Mather group of companies and author of The Wiki Man, he is regarded as one of marketing and advertising’s most original thinkers and inspirational speakers.
In the design world, intangible value can be a creative – and even better – alternative to quantitative value. He asks the very interesting question, “How many problems in life can be solved by tinkering with perception instead of trying to change...
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