Expert 1 talk 1 event 3 topics 35m
Peter Morville (@morville) is a pioneer of the fields of information architecture and user experience. His best-selling books include Information Architecture for the World Wide Web, Ambient Findability, Search Patterns and Intertwingled (2014). He advises such clients as AT&T, Cisco, Harvard, IBM, Macy’s, the Library of Congress, and the National Cancer Institute.
His work has been covered by Business Week, The Economist, NPR, and The Wall Street Journal. Peter lives in Ann Arbor, Michigan with his wife, two daughters, and a dog named Knowsy. When he’s not running, biking, swimming, or hiking, you can find him on the Internet at semanticstudios.com and intertwingled.org.
If we hope to move forward, the UX community must go deep. We’ve been seduced by surface at the expense of understanding. We think we’re designing software, websites, and experiences. But we’re not. We are agents of change. Until we accept this...
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