Paul Boag, leading digital change consultant and web strategist, considers what digital means and the problems that higher education institutions face. It’s time for us to face an uncomfortable reality — the way we are approaching digital is no...

It’s time for a revolution in the designer / client relationship. It’s time to go from a master / servant relationship to a peer / peer relationship. It’s time to change the relationship so that we, as designers, are the experts, providing an expe...

Many believe the secret to a successful ecommerce site is to copy Amazon. However, that rarely works. Your website is not Amazon. Instead it has a unique offering that caters to a specific audience. Once you realize your uniqueness you can achieve...

Do you feel like you are doing your job with one hand tied behind your back? Are you frustrated by company practices that are horribly antiquated and inappropriate for the digital world? Does your boss or client fail to understand the unique chara...

As web designers we love to boast about our user centric approach to web design, but what about our clients? Most web designers resent clients, seeing them as a barrier to producing great websites. However, a website doesn’t just need to meet ...