Expert 2 talks 2 events 3 topics 1h 36m
Kristina Halvorson is the CEO and founder of Brain Traffic, a content strategy consultancy that delivers content strategy, large-scale audits, and digital content development to clients around the world.
She has written the book Content Strategy for the Web, which is considered the “gold standard” for content strategy literature and is credited with creating the foundation for what is now a rapidly-evolving industry.
The way we talk about our content has significant impact on the way we treat it within our organizations… and, therefore, the quality of the content we produce. How can we make the shift from treating content as a commodity to valuing it as a busi...
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