Kelly Goto

Expert 2 talks 1 event 7 topics 55m

Kelly Goto help organizations understand and empathize with their customers, so they can deliver products and services that are genuinely meaningful.

As a design ethnographer, she focuses on uncovering how people integrate products and services into their daily lives: what those experiences mean to people, and how to better shape that meaning. Kelly wrote Web Redesign 2.0: Workflow That Works.

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