Expert 1 talk 1 event 4 topics 29m
As a founding partner of Content Strategy Inc., Kathy is responsible for business and project strategy.
She’s the one on the hook for the quality and success of all content projects that come through the door. Kathy has more than 10 years of experience leading global content strategy, customer experience, and technical communication projects. Recent clients include Wells Fargo, Samsung, BC Hydro, lululemon, Telus, and Western Union.
You’ve defined your customer journey, but where does content fit in? What do you need to think about? In this presentation, we’ll show you how to use customer journeys to identify user-focused content requirements and communicate how content ca...
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