Expert 1 talk 1 event 3 topics 19m
Karl Gills is the founder of AG Consult and is an expert in optimizing websites for better results through a/b testing and quantitative user research.
A/B testing is great. But if you just go around testing every idea that pops into your head, you could be in for a lot of testing. And ultimately, bitter disappointment. Karl shows AB-tests that really made a difference thanks to user research ...
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