Marshall McLuhan once said, "We shape our tools and afterwards our tools shape us." The tools we use to design digital experiences have a profound affect on our approach and our process. Photoshop (and tools like it) were originally used to make p...

As early adopters we’re not only the most passionate about technology but also the most wary of it’s potential impact. bq. We shape our tools and thereafter our tools shape us. – Marshall McLuhan As product people we are responsible. We are ...