Expert 1 talk 0 events 3 topics 22m
Jesse Schell is an American video game designer, an author, and CEO of Schell Games.
Jesse’s acclaimed book, The Art of Game Design: A Book of Lenses is a must have if you’re designing games or are building habit forming products for a living.
MIT professor Jesse Schell argues that new behaviors must be things people “wanna” do, not “hafta” do. In other words, new behaviors must be pleasurable, not forced. Think about your own product or service and ask yourself if you are helping us...
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