Expert 2 talks 1 event 4 topics 45m
Don Norman is the director of The Design Lab at University of California, San Diego. He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science. He is also a co-founder and consultant with the Nielsen Norman Group. Much of Norman’s work involves the advocacy of user-centered design.
Don Norman explains how pleasant things work better and how happiness leads to better creativity and better problem-solving. He also delves into the three emotional cues a well-designed product will evoke. Don Norman discusses beauty, fun, pleasur...
If only today's technology were simpler! It's the universal lament, but it's wrong. We don't want simplicity. Simple tools are not up to the task. The world is complex; our tools need to match that complexity. Simplicity turns out to be more compl...
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